16
Mar
The Role of TikTok in Education Marketing
TikTok has transformed the way young people consume content. With over 1 billion active users, it is the dominant platform for Gen Z and a key space for digital marketing. Universities and colleges in the UK are increasingly using TikTok to connect with prospective students. However, the platform also carries risks, from data security concerns to its impact on mental health. With lots of media coverage, we thought we'd ask: What is the role of Ti
11
Mar
Creating a suite of Course Videos – as cost-effective as impactful
By bringing courses to life via video, you have the chance to not only deliver key messaging regarding the programme, but you can also take the opportunity to fill in some other gaps that prospective students might be asking themselves, such as the ethos and approach of your university as a whole.