Overview and aims We were very pleased when we got commissioned by Cambridge University to produce a video about their international students’ journeys to Cambridge. It was the ideal opportunity to use our h10 studio app working with new students…
Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible…
When creating video content about your institution, using the people who are a part of it to tell the story, is a great way to ensure viewers connect with it. It can however feel like a risk, resting all of…
At the start of 2020 HE faced challenges, with students behaving more like ‘buyers’, clearing made easier, and an increasingly complex media space. The pandemic, and Brexit have only compounded matters. Despite this, the HE sector reacted impressively and initial…
Overview and aims During the lockdown when it was impossible to film with a traditional production approach so we had to find new ways to capture video. Even before the dramatic events of early 2020, we’d been exploring how to…
Done correctly, User Generated Content (UGC) answers a lot of questions that define how a modern marketer can set up a strategy and succeed in the digital space. You only have to look at the rise in influencer, micro influencer and…
UK universities have some of the highest student drop-out rates in Europe. The average drop-out rate in the first year is around 6.3% (Social market Foundation). This figure that has been increasing for the past 5 years, and up to…
