Keeping connected with your student body
Can video content help improve student satisfaction and retention rates? These topics will undoubtedly be consistent offenders on the agenda in internal meetings, and not only during the beginning of the summer following National Mental Health Awareness week in May and the release of the results from the National Student Survey in July. They are […]
The Role of TikTok in Education Marketing
TikTok has transformed the way young people consume content. With over 1 billion active users, it is the dominant platform for Gen Z and a key space for digital marketing. Universities and colleges in the UK are increasingly using TikTok to connect with prospective students. However, the platform also carries risks, from data security concerns to its impact on mental health. With lots of media coverage, we thought we'd ask: What is the role of Ti
10 Tips for Universities to Maximise Video Budgets Without Compromising Quality
The Challenge of Doing More With Less Video content remains essential for universities and higher education marketing. It’s one of the most effective ways to attract prospective students, communicate with alumni, and showcase the campus experience. However, tighter budgets and increasing demands leave many marketing teams wondering: how can we create impactful videos while spending […]
Empower your students to tell their own story.
Introduction When creating video content about your institution, using the people who are a part of it to tell the story, is a great way to ensure viewers connect with it. It can however feel like a risk, resting all of the messaging you want to be delivered, on the shoulders of a few individuals. […]
The challenges facing HE Video marketing in 2021
Introduction At the start of 2020 HE faced challenges, with students behaving more like ‘buyers’, clearing made easier, and an increasingly complex media space. The pandemic, and Brexit have only compounded matters. Despite this, the HE sector reacted impressively and initial worries around student numbers didn’t materialise as expected. The outlook for 2021 is uncertain, […]
Quality alumni video is a winning tool for HE marketing
Overview and Aims Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect. Testimonials […]
How video can help reduce drop-out rates.
Overview and Aims Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect. Testimonials […]
#NoFilter is now mainstream opinion. Embracing imperfect marketing can amplify your performance
Introduction Done correctly, User Generated Content (UGC) answers a lot of questions that define how a modern marketer can set up a strategy and succeed in the digital space. You only have to look at the rise in influencer, micro influencer and even nano influencer strategies to see there’s a pointed shift away from solely trusting […]