CASE STUDY: Our journey to Cambridge

Overview and aims We were very pleased when we got commissioned by Cambridge University to produce a video about their international students’ journeys to Cambridge. It was the ideal opportunity to use our h10 studio app working with new students from across the world, and getting to capture the diverse sights, sounds and landscapes from Jordan, Vietnam, California and Australia. …

Quality alumni video is a winning tool for HE marketing

Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect. Testimonials work, according to BigCommerce 72% of consumers say testimonials …

The challenges facing HE Video marketing in 2021

At the start of 2020 HE faced challenges, with students behaving more like ‘buyers’, clearing made easier, and an increasingly complex media space. The pandemic, and Brexit have only compounded matters. Despite this, the HE sector reacted impressively and initial worries around student numbers didn’t materialise as expected. The outlook for 2021 is uncertain, however there are opportunities for those …

How video can help reduce drop-out rates.

UK universities have some of the highest student drop-out rates in Europe. The average drop-out rate in the first year is around 6.3% (Social market Foundation). This figure that has been increasing for the past 5 years, and up to 37% of students have considered leaving at some point in their course. It varies from institution to institution but some …