Overview and aims We were very pleased when we got commissioned by Cambridge University to produce a video about their international students’ journeys to Cambridge. It was the ideal opportunity to use our h10 studio app working with new students from across the world, and getting to capture the diverse sights, sounds and landscapes from Jordan, Vietnam, California and Australia. …
Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect. Testimonials work, according to BigCommerce 72% of consumers say testimonials …
When creating video content about your institution, using the people who are a part of it to tell the story, is a great way to ensure viewers connect with it. It can however feel like a risk, resting all of the messaging you want to be delivered, on the shoulders of a few individuals. That’s why, often, you’ll hire an …
At the start of 2020 HE faced challenges, with students behaving more like ‘buyers’, clearing made easier, and an increasingly complex media space. The pandemic, and Brexit have only compounded matters. Despite this, the HE sector reacted impressively and initial worries around student numbers didn’t materialise as expected. The outlook for 2021 is uncertain, however there are opportunities for those …
Overview and aims During the lockdown when it was impossible to film with a traditional production approach so we had to find new ways to capture video. Even before the dramatic events of early 2020, we’d been exploring how to capture more authentic and natural User-Gen video. With lockdown, it served a dual role allowing us to also capture video …
Done correctly, User Generated Content (UGC) answers a lot of questions that define how a modern marketer can set up a strategy and succeed in the digital space. You only have to look at the rise in influencer, micro influencer and even nano influencer strategies to see there’s a pointed shift away from solely trusting businesses, and seeking out ‘real’ recommendations …
UK universities have some of the highest student drop-out rates in Europe. The average drop-out rate in the first year is around 6.3% (Social market Foundation). This figure that has been increasing for the past 5 years, and up to 37% of students have considered leaving at some point in their course. It varies from institution to institution but some …
