At the start of 2020 HE faced challenges, with students behaving more like ‘buyers’, clearing made easier, and an increasingly complex media space. The pandemic, and Brexit have only compounded matters. Despite this, the HE sector reacted impressively and initial worries around student numbers didn’t materialise as expected. The outlook for 2021 is uncertain, however there are opportunities for those …

Done correctly, User Generated Content (UGC) answers a lot of questions that define how a modern marketer can set up a strategy and succeed in the digital space. You only have to look at the rise in influencer, micro influencer and even nano influencer strategies to see there’s a pointed shift away from solely trusting businesses, and seeking out ‘real’ recommendations …

UK universities have some of the highest student drop-out rates in Europe. The average drop-out rate in the first year is around 6.3% (Social market Foundation). This figure that has been increasing for the past 5 years, and up to 37% of students have considered leaving at some point in their course. It varies from institution to institution but some …