Building a content strategy that actually converts
While overall UK marketing budgets froze at 0% in 2024/25, universities increased video spending by 11.7%.1 So what’s happening here? Are universities chasing trends, or are they chasing results?
Why every university needs a video assets pack
A video assets pack is simply a shareable folder, which contains branded video templates and elements.
Why the best creative ideas come from out of the sector
Inspiration can come from the most unexpected places. If legendary footwear designer, Tinker Hatfield, hadn’t been inspired by exposed plumbing, air ducts and wiring on the side of the Centre Pompidou in Paris then Nike Air Max would never have hit shelves, streets and campuses all around the world.
How to make every filming day count
As a video production agency, we understand how to maximise a filming day...why not take the same approach with your HE calendar?
The power of research videos in university marketing
What if the most powerful marketing content your university could produce is already happening and you’re barely filming it?
Video-first marketing strategy
In today’s digital landscape, video isn’t just an add-on, it’s the starting point. A video-first approach puts this format at the heart of your marketing strategy, both as the driver of your campaigns and the source of valuable supporting content.
How accessible is your university video content?
Intro As an HE institution, in an evermore competitive sector, it is critical to get the biggest reach with your video content. But is it possible that perhaps, without realising, you may be unfairly alienating an important part of your audience? Did you know that by adjusting the colour and contrast settings on your subtitles, […]
Opening up the Archives
Always on the lookout for a way to capture attention and hearts on your social media platform? You might find that you’re already sitting on some of your most precious potential content…
Graduation ceremonies – a footage resource to be tapped!
Summer graduations, Winter graduations and all those that are scheduled in between…Graduation ceremonies signify everything that students have been working tirelessly towards over the course of 3+ years. And it is for this reason that university teams work around the clock to fine tune the planning and ensure that the day itself is one to […]
Creating a suite of Course Videos – as cost-effective as impactful
By bringing courses to life via video, you have the chance to not only deliver key messaging regarding the programme, but you can also take the opportunity to fill in some other gaps that prospective students might be asking themselves, such as the ethos and approach of your university as a whole.