Click here for the complete article showcasing “The Seven Basic Plots Applied to Branding.” Let’s take a look at Plot #4 – “Rags to Riches” Stories hold immense significance for us, permeating every aspect of our lives and maintaining their relevance. Now, the question arises: How can you ensure that your story stands out? The […]

Click here for the complete article showcasing “The Seven Basic Plots Applied to Branding.” Let’s now explore Plot #3 – “Overcoming the Monster” Stories hold immense significance for us, permeating every aspect of our lives and maintaining their relevance. Now, the question arises: How can you ensure that your story stands out? The key lies […]

Click here for the complete article showcasing “The Seven Basic Plots Applied to Branding.” Our focus now turns to Plot #2 –  “The Tragedy” Stories hold immense significance for us, permeating every aspect of our lives and maintaining their relevance. Now, the question arises: How can you ensure that your story stands out? The key […]

Click here for the complete article showcasing “The Seven Basic Plots Applied to Branding.” First up, we delve into Plot #1 –  “The Comedy” Stories hold immense significance for us, permeating every aspect of our lives and maintaining their relevance. Now, the question arises: How can you ensure that your story stands out? The key […]

Introduction Stories are hugely important to us, they are everywhere and will continue to be. So, how to help make yours stand out? Whether we are talking about films, getting to know a friend through their stories or telling your own story in a job interview (this is always a good idea). We retain information […]

Introduction When creating video content about your institution, using the people who are a part of it to tell the story, is a great way to ensure viewers connect with it. It can however feel like a risk, resting all of the messaging you want to be delivered, on the shoulders of a few individuals. […]

Introduction At the start of 2020 HE faced challenges, with students behaving more like ‘buyers’, clearing made easier, and an increasingly complex media space. The pandemic, and Brexit have only compounded matters. Despite this, the HE sector reacted impressively and initial worries around student numbers didn’t materialise as expected. The outlook for 2021 is uncertain, […]

Overview and Aims Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect.   Testimonials […]

Overview and Aims Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect.   Testimonials […]