The Seven Basic Plots Applied to Branding
Introduction Stories are hugely important to us, they are everywhere and will continue to be. So, how to help make yours stand out? Whether we are talking about films, getting to know a friend through their stories or telling your own story in a job interview (this is always a good idea). We retain information […]
Empower your students to tell their own story.
Introduction When creating video content about your institution, using the people who are a part of it to tell the story, is a great way to ensure viewers connect with it. It can however feel like a risk, resting all of the messaging you want to be delivered, on the shoulders of a few individuals. […]
The challenges facing HE Video marketing in 2021
Introduction At the start of 2020 HE faced challenges, with students behaving more like ‘buyers’, clearing made easier, and an increasingly complex media space. The pandemic, and Brexit have only compounded matters. Despite this, the HE sector reacted impressively and initial worries around student numbers didn’t materialise as expected. The outlook for 2021 is uncertain, […]
Quality alumni video is a winning tool for HE marketing
Overview and Aims Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect. Testimonials […]
How video can help reduce drop-out rates.
Overview and Aims Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect. Testimonials […]
#NoFilter is now mainstream opinion. Embracing imperfect marketing can amplify your performance
Introduction Done correctly, User Generated Content (UGC) answers a lot of questions that define how a modern marketer can set up a strategy and succeed in the digital space. You only have to look at the rise in influencer, micro influencer and even nano influencer strategies to see there’s a pointed shift away from solely trusting […]