Empower your students to tell their own story.
When creating video content about your institution, using the people who are a part of it to tell the story, is a great way to ensure viewers connect with it. It can however feel like a risk, resting all of the messaging you want to be delivered, on the shoulders of a few individuals. That’s why, often, you’ll hire an agency to oversee the process; coming up with storyboards, writing scripts, filming, producing, directing and editing the film – ensuring that from start to finish, your story is being told just so.
That’s why, often, you’ll hire an agency to oversee the process; coming up with storyboards, writing scripts, filming, producing, directing and editing the film – ensuring that from start to finish, your story is being told just so.
Taking this approach impacts the story in a number of ways:
Empower your students to make content
While relinquishing control to your contributors may feel strange, throughout the process you can still oversee what is being filmed through proposed shot lists, suggesting topics to cover when they speak to camera, and ideas for additional footage to pick up.
Every university has its own story to tell, and every person there has their own unique perspective. Telling stories that encompass those different points of view leads to a fuller narrative, filled with nuance that may have been missed through traditional means, which will give the real story – rather than the one you scripted.
We also have this excellent video from City, University of London which links together the alumni, the university and the organisation they now work for in a very well produced video.
Want to create more effective and engaging video for your institution?
At h10 agency, we specialise in creating video content for higher education marketing. This ranges from higher end promo videos, through to user-gen and social.
If you’d like to chat about producing videos for your institution, we’d be happy to have a call to chat. Drop us a message below.