How to make every filming day count
Want to stay ahead of the game? If so, you need to foster an understanding for who the disruptors in the industry are and how they are able to continue to surprise and delight. That’s why, within our agency, our team is consistently on the lookout for video content that’s shaking things up.
With firm roots in data, thanks in part to UniTrackr, we closely monitor which unis are producing content that’s having the most success. Often, it’s clear that you’re not necessarily looking at universities who have the largest budget to play with. It’s those who know how to optimise the solid fixtures in their events calendar.
"As a video production agency, we understand how to maximise a filming day...why not take the same approach with your HE calendar?”
Combining creativity and consistency
By simply adhering to a solid strategy you can produce consistent, engaging, and creative video content. Maximising the day’s schedule, with a clear plan of the desired output, and all without breaking the bank. Music to both the marketing department’s ears and to those who hold the university purse strings.
Let’s say you’re about to move into Freshers’ Week, or an Open Day, or graduation season – all immovable dates in the university calendar. Instead of just setting out to promote and capture the event itself, take a moment to look at the basics and opportunities:
On this day
• There will be access to a lot of students.
• The campus will be bustling with activity.
• People will come across more excited and emotionally charged than the average day.
Look at your needs
Make sure to be clear what you need, is there a:
• ‘Topic area’ of b-roll that you’re missing from the footage in your archives?
• Quieter period in the academic year where you could re-purpose footage to create content?
• Particular area where your institution is struggling to keep or gain budget?
If you can feed this information back to a specialised video team in a brief, you can empower them with the ingredients they need. With the best creative plan ready to capture everything you require, and more. With considerable experience in the HE sector, we understand that the mission is more than just ‘covering the event’. Every filming day is an opportunity to provide your marketing team with:
• Social cuts to post as highlights
• Content that can be re-purposed for other projects
• A chance to creatively experiment!
Work with your team to cement your institution’s brand identity and lead by example, as masters of your video content channels. With the right planning, you can make every filming day count.
About the author
Natalie is a producer and director at h10 agency.
For further reading on this topic, take a look at our recent blog on Graduation ceremonies
This article was taken from the 2025 UniTrackr report...
...a unique study exploring video-first social media trends and rankings in UK Higher Education, put together by a dedicated team from h10 agency...
Want to create more effective and engaging video for your institution?
At h10 agency, we specialise in creating video content for higher education marketing. This ranges from higher end promo videos, through to user-gen and social.
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