We've created a free workbook on how to develop a comprehensive video strategy for businesses.
The 29 page document aims to assist organisations that want to improve the video they create. Whether that might be the strategic direction, generating ideas, or how to run more efficient and effective productions.
It has 12 steps, split across two main sections. The first on content design: defining goals, audiences and channels, as well as how to generate video ideas specific to your audience. The second half explores how to consistently deliver quality with guidelines, assets, team and structure and measuring results.
Below is a preview of the first few pages of the pdf.