Building a content strategy that actually converts
While overall UK marketing budgets froze at 0% in 2024/25, universities increased video spending by 11.7%.1 So what’s happening here? Are universities chasing trends, or are they
THE h10 BLOG
Here we post articles and thoughts from time to time about video production, content creation, university marketing and various other themes. We’ll try and keep it updated regularly with new articles and insight. Feel free to let us know if you like anything we are posting.
Why every university needs a video assets pack
A video assets pack is simply a shareable folder, which contains branded video templates and elements.
Why the best creative ideas come from out of the sector
Inspiration can come from the most unexpected places. If legendary footwear designer, Tinker Hatfield, hadn’t been inspired by exposed plumbing, air ducts and wiring on the side
How to make every filming day count
As a video production agency, we understand how to maximise a filming day...why not take the same approach with your HE calendar?
The power of research videos in university marketing
What if the most powerful marketing content your university could produce is already happening and you’re barely filming it?
Video-first marketing strategy
In today’s digital landscape, video isn’t just an add-on, it’s the starting point. A video-first approach puts this format at the heart of your marketing strategy, both as th
How accessible is your university video content?
Intro As an HE institution, in an evermore competitive sector, it is critical to get the biggest reach with your video content. But is it possible that perhaps, without realising,
Opening up the Archives
Always on the lookout for a way to capture attention and hearts on your social media platform? You might find that you’re already sitting on some of your most precious potential
Keeping connected with your student body
Can video content help improve student satisfaction and retention rates? These topics will undoubtedly be consistent offenders on the agenda in internal meetings, and not only du
Graduation ceremonies – a footage resource to be tapped!
Summer graduations, Winter graduations and all those that are scheduled in between…Graduation ceremonies signify everything that students have been working tirelessly towards ove
The Role of TikTok in Education Marketing
TikTok has transformed the way young people consume content. With over 1 billion active users, it is the dominant platform for Gen Z and a key space for digital marketing. Universi
Creating a suite of Course Videos – as cost-effective as impactful
By bringing courses to life via video, you have the chance to not only deliver key messaging regarding the programme, but you can also take the opportunity to fill in some other ga
Should I be making a ‘Facilities video’?
With fresh intakes of students arriving or prospective applicants exploring their options, showcasing your department's facilities is a golden opportunity to highlight what makes y
10 Tips for Universities to Maximise Video Budgets Without Compromising Quality
The Challenge of Doing More With Less Video content remains essential for universities and higher education marketing. It’s one of the most effective ways to attract prospective
Boosting University Recruitment: The Power of the Campus Tour Video
Imagine a prospective student, thousands of miles away, making the pivotal decision to join your university—all thanks to a compelling campus tour video. In the competitive world
Rags to Riches
Click here for the complete article showcasing “The Seven Basic Plots Applied to Branding.” Let’s take a look at Plot #4 – “Rags to Riches” Stor
Overcoming the Monster
Click here for the complete article showcasing “The Seven Basic Plots Applied to Branding.” Let’s now explore Plot #3 – “Overcoming the Monster”
The Tragedy
Click here for the complete article showcasing “The Seven Basic Plots Applied to Branding.” Our focus now turns to Plot #2 – “The Tragedy” Stories h
The Comedy
Click here for the complete article showcasing “The Seven Basic Plots Applied to Branding.” First up, we delve into Plot #1 – “The Comedy” Stories h
The Seven Basic Plots Applied to Branding
Introduction Stories are hugely important to us, they are everywhere and will continue to be. So, how to help make yours stand out? Whether we are talking about films, getting to k
Study Maths at ICLMS: Case Study
Overview and Aims A new school focused on further maths will be opening on the Woodhouse College site in West London. This is a dedicated school for 17-18 year olds who have a part
If you’re not using TikTok for your University Marketing you’re missing out!
Introduction The importance of being active on social media as a business in Higher Education is more crucial than ever. With millennials saying they spend around 5.2 hours each da
Our Journey to Cambridge.
https://www.youtube.com/watch?v=ady66V5Ua8U&embeds_referring_euri=https%3A%2F%2Fbena52.sg-host.com%2F&source_ve_path=Mjg2NjQsMjM4NTE&feature=emb_title Overview and A
Empower your students to tell their own story.
Introduction When creating video content about your institution, using the people who are a part of it to tell the story, is a great way to ensure viewers connect with it. It can h
The challenges facing HE Video marketing in 2021
Introduction At the start of 2020 HE faced challenges, with students behaving more like ‘buyers’, clearing made easier, and an increasingly complex media space. The pandemic, a
Quality alumni video is a winning tool for HE marketing
Overview and Aims Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it alrea
How video can help reduce drop-out rates.
Overview and Aims Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it alrea
#NoFilter is now mainstream opinion. Embracing imperfect marketing can amplify your performance
Introduction Done correctly, User Generated Content (UGC) answers a lot of questions that define how a modern marketer can set up a strategy and succeed in the digital space. You