CLIENT & BRIEF
City, University of London has commissioned us to create a short promo piece about their History BA.
SEE
We are not only makers of history, we are made of history. In this video we follow Kiran on a reflective journey through the British Museum in London and on the City campus. Through a contemplative walk between past and present, he describes how the discovery of his personal story is intertwined with his passion for History. The slow motion and cinematic scenes of Kiran’s exploration have been created in order to reflect the grandeur of the subject as well as the intimate encounter between one’s own story as the wealth of civilisation’s heritage.
FEEL & THINK
The viewers are led to re-discover the wealth of History as a subject. History has two sides. What is told, and what is still to be discovered. The many layers of History are described to incite prospective students to engage with a practice that will help them create meaning. City will support their exploration, through the course itself but also thanks to its geographical location, being in the centre of London enables students quick access to some of the best museums in the world.
DO
Get more information on the History course and/or City, subscribe to the course.
WE DELIVERED
1 x 120 seconds promotional video for YouTube & website – 16:9 format
2 x 30 seconds social media videos for Facebook and Instagram – 1:1 with hard-coded subtitles
PRODUCTION NOTES
Before filming, our director Carl interviewed Kiran on the phone to understand his story and create a narrative arc for the script. The script was made to make the most of a one-day shoot, hence we had limited number of filming locations. We chose to film at the British Museum, which is a beautiful scenery for the subject, and in several locations of the City campus, including a classroom with a lecturer, the library and some public areas. The editing was created in accordance with the contemplative feel of the subject, hence the long shots and atmospheric/inspirational music. The theme of the ‘journey’ was also portrayed by matching the movements from frame to frame in a coherent and stylistic way.
