h10 at The Saatchi Gallery
CLIENT BRIEF
Every year, Imperial Business School hosts a major event during Welcome Week to inspire and excite their new students. The Welcome Day is a truly one-of-a-kind experience—a jaw-dropping event designed to energize and inform students about the incredible year ahead. Packed with unique activities, it’s a celebration that leaves a lasting impression.
Traditionally, this event takes place at the Science Museum. For a glimpse of the energy and atmosphere, check out this video we produced from a previous edition.
In 2022, the school took things up a notch by hosting the event at the iconic Saatchi Gallery in West London. That’s where we came in.
We were commissioned to create something extraordinary—an immersive audiovisual experience in a giant white cube. The brief: design a journey that would grab attention, inspire, and inform new students about what lay ahead. It was a perfect challenge for us.
In just 10 minutes, we needed to showcase the best of the school, tease the exciting year ahead filled with discoveries, trips, and fun, and include valuable advice from alumni—all across three massive 20-meter-wide screens, in a space designed for up to 100 people at a time.
OUR APPROACH
Our goal was to craft an authentic yet spectacular experience. To achieve this, we featured recent graduates and alumni, leveraging their voices as the most trusted and relatable sources of inspiration.
On a technical front, our main challenge was transforming the gallery into a seamless extension of itself. Using 3D modeling, we recreated the space virtually to experiment with visual illusions, blending the walls and distorting angles as the visuals transitioned seamlessly from one projector to the next.
The result was a mix of two dynamic environments: a 3D CGI world and real-world scenes captured with 360-degree cameras, carefully reimagined within the space.
PRODUCTION PROCESS
We began by exploring the technical possibilities, then developed a creative treatment that wove together the strongest visual and narrative elements into a cohesive, immersive journey.
The experience started with a theatrical welcome by students, inviting viewers on a captivating audiovisual tour through the campus, London, and beyond. The journey culminated in breathtaking scenes—whether on a massive dance floor or floating through a virtual cosmos—leaving attendees inspired and ready for the incredible year ahead.
To bring this vision to life, we filmed across diverse settings: real locations, green screen studios, and using 360-degree cameras. The CGI scenes were meticulously designed for the unique dimensions of the gallery space.
Once the video was complete, we collaborated with the brilliant Fisher production team to transform the Saatchi Gallery into an audiovisual spectacle. Over the course of just 36 hours, they rigged 3x 4K projectors, a full set of moving lights, and a 7.1 surround sound system.
Final audio refinements were made on-site by Dan, our talented sound designer, ensuring the mix was perfectly tuned to the 7.1 system.
OUTCOME
The result? An unforgettable experience that thrilled both us and the client. Over 2,000 students visited the space, with the vast majority blown away by what they saw.
Our only regret? The experience lasted just 24 hours.