LSBU ‘Make Yourself at Home’

The Brief

LSBU approached us with an ambitious vision: to create a brand video that would stand out in the sector. Something fresh, dynamic, and unexpected. They wanted to break away from traditional campus films and craft a high-energy, single-shot inspired video that would seamlessly blend the campus tour with a brand-led narrative.

This was no ordinary challenge. The film needed a flowing feel with seamless transitions, high-energy FPV (first person view) drone work, and a fast-paced, Gen Z-friendly style that resonated with younger audiences. It had to balance stunning visuals with key messaging while showcasing LSBU’s vibrant student experience in a way that felt authentic and exciting.

Our Approach

We worked closely with LSBU, treating the project as a true creative collaboration. Together, we spent many hours in pre-production shaping the vision. We knew meticulous planning was essential, every transition needed to feel effortless, every movement had to be timed to perfection.

We developed a detailed script and storyboard, ensuring that the visual narrative seamlessly weaved together as we traversed LSBU’s campus, culture, and student experience. To maintain the sense of a single continuous movement, we mapped out camera motions, scene changes, and drone handovers, and conducted numerous location recces and test shoots, allowing us to test and refine every aspect before the proper production.

Production Process

The shoot spanned six intensive days, with three dedicated to FPV drone filming and three to ground-based cinematography. Coordinating over 100 extras, ensuring access across different campus locations, and navigating the unpredictability of London weather added further complexity.

To elevate the storytelling, we structured the narrative across four key layers:

• The primary voiceover-led narrative – guiding the story.

• Situational visuals and audio – adding realism and depth.

• Environmental elements – showcasing LSBU’s campus atmosphere.

• The evolving soundtrack – reinforcing pace and energy.

Post-production was just as intricate as filming. Due to the approach, multiple camera types were used across the shoot, so meticulous colour grading was required to ensure consistency. Advanced editing techniques and After Effects work helped create seamless transitions, maintaining the illusion of a single take. The final grading and professional sound mix added the finishing touches, ensuring a polished, cinematic feel.

The Outcome

The result was a bold, visually compelling campus film that felt like an energetic journey through LSBU, blending brand storytelling with an engaging student-led perspective. Alongside the main video, we delivered shorter social edits, promo cuts, and advertising assets to maximise reach across multiple platforms.

The film received outstanding internal and external praise, including from stakeholders who were initially uncertain about the creative direction, but later understood that we were a team that could be trusted to deliver. Early engagement metrics are strong, and LSBU sees this as a defining piece of content in their marketing strategy.

Since the release of the video, it’s been praised by other universities and video agencies for the quality of production, and for pushing boundaries for video in the sector.