Inspiring Stories, Elevating Your University Brand
Brand & hero videos for Higher Education
Engage your audience with high-impact video content that elevates your institution’s brand and communicates it through powerful stories.
Our Brand & Hero Videos for higher education marketing are crafted to captivate prospective students, inspire stakeholders, and strengthen your position in the competitive higher education market. From flagship campaigns to reputation-building adverts, we deliver videos that leave a lasting impression.
Students are part of a video-first generation.
Brand and hero videos play a key role in capturing attention and shaping first impressions. For prospective students encountering your institution for the first time, high-impact video helps cut through a crowded landscape, communicate value quickly, and create an emotional connection that encourages further exploration.
Our 7-Step Production Process
For any complex video project, a structured creative process is essential. It mitigates risks, ensures alignment with stakeholders, and ultimately means the final result is strategically aligned with your goals.
Based on our experience, we have developed a seven-step production process tailored to the unique needs of higher education institutions. This structured approach provides clarity and efficiency while giving the flexibility to explore innovative and creative solutions.
01: Discovery Workshop
We begin with a strategy session to establish key objectives, explore target audiences, and develop the initial creative concepts.
02: Creative Development
We then take the best ideas and develop creative treatments, sharing them with your team and key stakeholders for feedback and final input.
03: Scripting & Storyboarding
Blending artistry and authenticity we bring the concept to life through a compelling narrative and a visual storyboard. This helps ensure all key stakeholders can really envisage the final output.
04: Pre-Production & Logistics
We handle all logistical planning and scheduling to ensure everything is in place. You will have a lead producer as your main point of contact throughout the project bringing consistency and control.
05: Filming & Production
Having a specialist in-house creative team and our own equipment we can provide many efficiencies over other agencies. When we need specialists, we have a trusted network we can bring in to shoots on a case-by-case basis.
06: Post-Production & Re-purposing
With professional edit suites based in East-London, with the latest editing and graphics software. We believe in maximising value of your production, so pay special care not only to the main edits, but all supporting materials for social media or advertising.
07: Final Review & Asset Delivery
The project isn’t finished when we deliver the edits. We conduct feedback sessions post-project and document key learnings so we can continuously improve how we work, we then can implement these for future projects.
Unitrackr: See who's trending in HE social
Each month we collect social stats for the top UK universities across YouTube, Instagram and TikTok to see who’s been growing their followers the fastest. The results are accessible in our dynamic online league tables via the Unitrackr portal allowing you keep up to date as to which Universities are making the biggest moves.
If you’re a Marketing Professional in UK Higher Education and want to get regular insights sign up using the form below!
SEE SOME OF OUR HERO PROJECTS
LSBU – OUR HOME
ESCP OPEN DAY
IMPERIAL BUSINESS SCHOOL – LOGO REVEAL
NU LONDON
LSBU – CAREER SMART
Let's connect
Drop us a message, and we'll be in touch to continue the conversation. We're always here to provide guidance and support, no strings attached!