Showcasing Academic Excellence and Real-World Opportunities

course & school videos for HE Marketing

Videos exploring your courses provide prospective students with an authentic glimpse into life at your institution. They should be a central component of your content, and if you don’t have these for your institution you are missing real opportunities to connect with prospective students.

By blending information with compelling visuals, these videos showcase the learning environment, campus facilities, and academic opportunities, helping students picture themselves as part of your community. In fact, 69% of prospective students said that videos showcasing campus life and programme information were key factors in their choice of university.

Why It's Important

Video is the most effective way to engage prospective students and convey the essence of your courses and campus. Today’s video-first generation relies on visual content to make informed choices. Course and School Videos:

Increase Conversion

Well-crafted videos on course and school engage students in the important consideration stages.

Enhance Decision-Making

Provide clarity and confidence by answering key questions about courses and opportunities.

Build a Sense of Belonging

Prospective students want to know if they will fit in at your institution, video helps them understand this.

Video content that supports confident decisions

Course and school videos are most effective when they combine clarity, credibility, and context. We create structured content that helps applicants understand academic offerings, teaching style, and outcomes, while reinforcing confidence at the point where prospective students are deciding whether to apply or accept an offer.

Course overview and programme videos

Clear introductions to individual courses or programmes, explaining what students will study, how the course is structured, and what makes it distinctive. These videos help applicants quickly assess relevance and fit, particularly at decision-making stages.

Academic staff and teaching introductions

Videos featuring lecturers, course leaders, and academic staff explaining their approach to teaching, research interests, and how students are supported. These help humanise departments and build trust in academic quality.

Facilities and learning environment

Content showcasing specialist facilities such as labs, studios, workshops, and learning spaces. These videos demonstrate the practical resources available to students and reinforce academic credibility.

Careers, outcomes, and real-world application

Videos focused on employability, placements, industry links, and graduate outcomes. These help applicants understand how a course translates into future opportunities beyond graduation.

Quality advice and execution

Combining striking visuals and excellent attention to detail, from concept to delivery, they provide quality advice and execution every time"

Carly Goya

ESCP Europe

Fantastic to work with

h10 are fantastic to work with. With a background in Higher Education, they know how to work well with students and the final product is always 10/10!"

Sarah Hetherington

Imperial Business School

A breath of fresh air

A breath of fresh air amid a crowded HE market. I wholeheartedly recommend them for any HE project that requires creative, considered content.

Matty Daniels

Edge Hill University

Went above and beyond for our film

The passion for telling stories was evident as the whole team went above and beyond for our film. Exceptional communication and brilliant expertise. We would hire again!"

Siobhan Markus

Imperial College

Consistently exceed expectations

My collaboration with the exceptional team at h10 has been nothing short of outstanding. Their boundless creativity and unwavering commitment to excellence consistently exceed expectations.

Jean Bravo

London South Bank University

Course and School videos we've created

CITY UNIVERSITY – WHY I CHOOSE ENGLISH

IMPERIAL BUSINESS SCHOOL – BUSINESS ANALYTICS

UNIVERSITY OF EAST LONDON – SPORTS SCIENCE BA (Hons)

EDGE HILL – BA (Hons) TELEVISION

SOUTH BANK ACADEMIES

Click to see more of our work

Let's connect

Drop us a message, and we'll be in touch to continue the conversation. We're always here to provide guidance and support, no strings attached!