Should I be making a ‘Facilities video’?
Whether you’ve just had a fresh intake of students in January, you’re looking to check-in with those who arrived in September or you’re focusing on any last efforts to convert those prospective students into solid applications later down the line, then perhaps a short video that showcases your departmental facilities could be a worthwhile investment to consider…especially during this period of the year.
"You’ve invested millions in your facilities, it’d be crazy not to show them off!”
But we already have a ‘Campus video’, isn’t that the same thing?
This depends of course on the length and scope of your existing virtual campus tour. A video which specifically explores the breadth of your facilities can be anything between a series of 30 second social cuts to a more comprehensive 5 minute journey. But fundamentally, it’s a dedicated space to spotlight departmental equipment that the respective internal team will be proud to share (and probably will have worked hard to achieve the budgeting allowance for), so here’s the chance to shout about it…
…and by doing so you’re only benefitting students. A facilities video can be not only informative, but inspirational. For a prospective student, it means the chance to visualise the access opportunities that they will have if they decide to come to your institution.
"For a current student, this might be a needed invitation to really discover and make use of what is actually already available to them, an experience that undoubtedly influences metrics such as student satisfaction and engagement in studies. ”
Campus tour videos provide the chance to translate the essence of a vast location, but when it comes to departmental queries, a prospective medical student for example, might be dying to discover that you have a state-of-the-art light microscope hidden in the labs. A future drama student will be anxious to envisage themselves in the various performance spaces that the department boasts.
This is the opportunity to facilitate their chance to envisage what their academic and social experiences could become at your institution.
What can a Facilities video look like?
Sports Sciences Facilities at LSBU
In the case of this h10 produced video, LSBU takes the viewer on a dynamic journey through their Sports Sciences facilities in action. Things are kept simple and slick, using purely visuals with screentext.
Bournemouth Media Facilities Tour
In this example, Bournemouth University have chosen to go with a presenter-led tour, as we are taken around their Media facilities.
City, University of London Music Studios Tour
In this voiceover-led piece, we are guided around the music studios at City, University of London. In this h10 produced video, City shares their impressive suite of industry-level equipment.
Epsom Facilities Tour from University for the Creative Arts
Over at the University for the Creative Arts, there’s a team effort from the students who collectively present the range of impressive facilities available on their Epsom site.
This video undoubtedly contributed to them earning the top performance spot for an increase in weekly following on YouTube in mid-January, measured by our in-house social media thermometer, Unitrackr.
Unitrackr is a specialised HE tool, developped by the team at h10 agency
An Accomodation Faciliites Tour from the University of Hertfordshire
Another example of h10 produced content, this video is a light-hearted example of how you can also incorporate UGC footage in your facilities tour.
Conclusion
As an HE specialised video production company, h10 agency has first hand experience in seeing both the demand and the results of what a striking facilities video can achieve for our clients.
If you’re interested in discussing how best to produce a facilties video for your university, feel free to contact us and we’d be happy to offer a free consultancy call or any advice we can.
Want to create more effective and engaging video for your institution?
At h10 agency, we specialise in creating video content for higher education marketing. This ranges from higher end promo videos, through to user-gen and social.
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If you’d like to chat about producing videos for your institution, we’d be happy to have a call to chat. Drop us a message below.
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