The importance of being active on social media as a business in Higher Education is more crucial than ever. With millennials saying they spend around 5.2 hours each day consuming content through a mobile device, and Generation Z spending around 5.9 hours a day on their phones. This equals to around 25% of an average Gen Z’s day spent on …
Quality alumni video is a winning tool for HE marketing
Alumni stories offer a great way to provide rich and unique content for both potential students and their parents. Not only have they been there and done it already so they can talk about the experience, they also give tangible proof of the potential career opportunities future students could expect. Testimonials work, according to BigCommerce 72% of consumers say testimonials …