Powered By EmbedPress
For the past two years we’ve been tracking the social channels for 165 UK unis in the UK to see which are growing fastest and so we can spot who’s putting out the best video content.
This year we decided to publish our own report with league tables of the top-growth channels across the year, expert analysis and a selection of articles exploring higher ed marketing and content. Last year we found TikTok showed the fastest growth, with median gains of around 25–30%. Instagram grew steadily at 15% but delivered higher efficiency, and YouTube grew at just over 10%, reflecting its maturity, but with the strongest engagement.
Click below to download a copy of the report (no email needed), and also sign up to the live Unitrackr portal – a dynamic league where you can explore the monthly stats in more detail.
We created UniTrackr to give HE marketing teams a clear, data-driven view of social media performance across the sector. With it you can spot trends, opportunities, and inspiration that will help you deliver smarter campaigns and creative content that stands out.
This is our first annual report, and we’re committed to making it even better each year. If you’ve got ideas or feedback, we’d love to hear from you.
The UniTrackr Online Portal is a dynamic tool to explore the data we collect across all 160+ institutions. Each month it records the latest stats and leading channels, and can be sorted and filtered in more ways. If you’d like to get access, please enter your details below and we will send you login details.